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Speak! Educational Drama |
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Client:
Routes into Languages (West Midlands Consortium)
Run
time:
15 minutes
Description:
Educational Drama
Product Categories: Learning & Development,
Promotional Video
Skills
Demonstrated:
Film production, audience awareness, outcome focused
script development, professional production skills,
use of evidence based research. |
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The
Routes into Languages fund was created to support
projects encouraging the study of languages at
school and University. In this instance the West
Midlands regional consortium was seeking a video
based product aimed at 13-14 year olds with the hope
of 'enhancing' languages as a positive GCSE choice.
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Instead of
pitching the usual 'corporate' video style film with people
talking about how much they loved languages, we researched
the media habits of the 'skins' generation. Using our
findings we proposed a drama based film staring young
attractive characters that use languages as a part of their
every day lives.
In order to
create an honest portrayal of teen life we secured the
rights to feature 'Facebook' as a key part of the film as
well as commissioning original music and songs aimed at our
target audience. The film was shot on location over several
days with a professional cast and crew.
During post production we engaged in research and 'proving'
activities to enable us to test the audience response to our
work. This exercise was vital in enhancing and refining the
film as well as proving the positive influence on the target
audience to the consortium.
The success of this initial project lead to a second
commission for a series of dramas to be used in the same
way. |
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producers of Corporate Video, Corporate Training Film Production, Video
Advertising & Promotion, Animation, Graphics & Visual Identity
and This Can Motion Pictures (Feature Film Production) producers of Feature
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Development are divisions of This Can LTD
Copyright This Can LTD 2011 |
